In fact, this isn't even their idea of summer, its spring and cruise. While there are some shapes being thrown by the models that make me question who actually stands like that in real life? However, I can't deny that the brand have a knack for tapping into a feeling about summer or rather the dream that we all share about summer. I think this is the general idea behind the collection as its called, Pacific Coast Dreams.
Its the hazy, dreamy idea of what they believe summer is. Time spent with friends, lounging by the pool, swimming or just wearing comfortable yet quirky clothing. Comfortable yet quirky seems to be the staple of Wildfox. I'm obsessed with their baggy star jumpers.
I'd want to get used to it as Italy is going to get warmer faster then Ireland!
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